We take a personal approach to business.
Because we believe a great customer experience is key to our
We take a personal approach to business. We believe a great
customer experience is key to our success, whether it's an
industrial customer in the mining, aviation or transport business,
or the neighbour down the street who stops by one of our
convenience stores for petrol, milk and newspapers.
We've been refining petroleum products here in Australia for 50
Giving back to the communities we work in made us an icon in the
Similarly with retailing, our sense of community has helped us
build a brand positioned for retail success now, and long into the
Moreover, we haven't forgotten that retailing is all about
quality of product and quality of service.
This thinking drives the products we develop and the services we
offer. And in turn, drives more customers into our stores.
Our StarCard fuel card, for instance, allows our customers to
purchase petrol as well as convenience retail store items. It has
proved especially popular with small to medium business enterprises
(SMEs), corporate customers, fleet providers and government
agencies like the police, ambulance and fire brigade, as well as
area health services.
At Caltex, we also market StarCash - an electronic pre-paid gift
that is used in numerous ways: when a customer wants to give a
gift, by businesses wanting to promote their brands and products,
as incentives or rewards for the staff of local businesses, or even
as prize giveaways as part of a special offer.
However StarCard and StarCash are used, they promote more
traffic through the store.
Our retail network itself is very carefully balanced, with
approximately 85% of the stores in the hands of franchisees and the
rest operated by Calstores P/L, a store network exclusively
controlled by our Caltex organisation.
Company operated stores are located in most of the markets where
franchised stores operate. They are very important to our retail
network because, in effect, company stores are testing grounds
where we develop and refine new products and ideas, systems and
With a better understanding of national and local consumer
trends and operational costs, our retail convenience network can
only grow more successful.
What's more, one of our Caltex Business Managers, who will help
you get your new venture off the ground, really knows what makes
our convenience stores successful.