13 February 2017
Eating fresh, healthy food on-the-go and doing chores like laundry and parcel pick up, just got easier for motorists travelling along Sydney’s busy Parramatta Road with “The Foodary” opening its doors today in the city’s inner west suburb, Concord.
Local fuel retailer Caltex Australia is behind the new-look store, transforming the former Caltex Star Mart into a food and services convenience hub for the thirty thousand commuters who use the road each day.
As well as being a refuelling stop, the store offers breakfast, lunch and dinner options to go, locally roasted barista-made coffee and goods from local businesses such as meal kits by The Corner Store and baked goods from artisan bakers, Brasserie Bread.
To help motorists back on the road quicker, an app will be available to The Foodary customers where they can refill and pay for fuel on-the-go, without going in-store.
It also gives customers the option to pre-order food before re-fuelling, so they can easily and quickly collect food at the counter.
Services available at the store include a daily laundry service through Washem and ParcelPoint parcel pick-up.
Caltex Australia’s Executive General Manager Commercial, Bruce Rosengarten, said The Foodary is a pilot store and the company’s first fuel and convenience site to sport the new brand name and store look and feel.
“First impressions count, and the first thing you’ll notice about The Foodary is that it doesn’t look or feel like a traditional petrol station. Everything from the modern interior design, layout, services and real food on offer will excite and surprise,” said Mr Rosengarten.
“We want to offer motorists in Sydney’s inner-west a unique, convenient experience where they can come in and have the choice to eat healthier while they’re on-the-go, grab something for dinner on their way home, or simply pick up their washing or a parcel.
“Our app, The Foodary, is cutting edge. It’s the next best thing to offering a drive-through service and we’re excited to hear what busy drivers think about refuelling on-the-go.
“The Australian convenience industry is rapidly evolving and our goal is to meet the changing needs of consumers, wherever they are. We will continue to trial and test new products and services to ensure what we’re offering is what customers want.”
Taking on the store-within-a-store retail concept, The Foodary is also home to the suburb’s first Sumo Salad. Luke Baylis, Founder and CEO of Sumo Salad, said he is excited to be part of The Foodary to help change the way people think of food bought at a service station.
“Sumo Salad and Caltex Australia complement each other well,” said Mr Baylis.
“Now, when customers stop to fuel their car, they can also fuel their bodies with tasty, wholesome food.”
The Foodary is part of Caltex Australia’s evolving retail strategy, with the Australian-owned fuel company aiming to reinvent the local convenience retailing industry.
Located at 87-89 Parramatta Road, Concord, The Foodary is open 24 hours, 7 days a week including public holidays.
Communications and Media Adviser
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