Caltex Australia has today taken an important step towards its revitalisation as Ampol, with the unveiling of the new Ampol logo.
Matthew Halliday, Interim Chief Executive Officer, said that this is the right time for the company to transition to operate under the Ampol name, as it better reflects its position as an independent and growing company and as Australia’s leading transport fuels provider.
“Trusted and high-quality products, a commitment to customer service, market leading networks and infrastructure and playing a positive role in local communities remain at the heart of our business, as they were when Ampol was established over 80 years ago.
“At the same time, the new Ampol logo reflects our growth and evolution into new markets and geographies and our ongoing drive to be world-class in everything we do. Our fresh new symbol will connect Ampol with a new generation of customers and underpins our commitment to again make it Australia’s most loved and admired fuel brand.”
The new Ampol logo draws on key elements from the heritage Ampol brand, including the original red and blue bands, capturing the organisation’s proud history as a company built for Australians.
The new, modern and distinctive leaning ‘A’ symbolises the company’s forward momentum with the striking and simple symbol to be a beacon for customers when on the road.
The logo unveiling comes ahead of the company’s Annual General Meeting where formal approval is sought for the name change to Ampol.
The first Ampol sites will appear in Sydney and Melbourne in the second half of 2020, with roll out nationally in 2021. The transition from Caltex to Ampol will be completed by the end of 2022.