- New Caltex research shows 92% of Australian coffee drinkers do so to wake up
- Half of all coffee drinkers believe they are coffee addicts
- Over 60% of coffee drinkers feel tired or cranky if they don't have their morning coffee
- One in ten coffee drinkers do not want to be spoken to until they've had their morning coffee
- Caltex updates in store coffee offer to change perceptions of coffee available when on the road
Caltex has the fix for coffee lovers, with an update of its national in store coffee offer to help meet the caffeine cravings of Australians when out on the road.
New research commissioned and undertaken by Caltex shows over half of Australians that drink coffee consider themselves coffee addicts, with over 60% of coffee drinkers feeling tired or cranky if they don't have their morning fix.
It gets worse for those living with a coffee drinker, with one in ten indicating they don’t want to be spoken to until they've had their morning coffee! Despite this, Australians believe it’s hard to find a quality coffee when out on the road.
Caltex’s consistent national coffee offer now includes The Foodary Express $1 coffee at Star Mart, 24/7 barista made coffee at 64 The Foodary stores and an expanded iced coffee range.
“Australian’s love their coffee and we know how important it is to get a great cup of coffee when on the road, whether to help kickstart the day, get you through a long road trip or to recharge between meetings,” said Jenny O’ Regan, General Manager of Marketing at Caltex.
“Part of our great coffee offer is about changing perceptions of the quality of coffee available when on the road – we are proud of our coffee and our customers love our 100% Arabica blend, offered as The Foodary Express $1 coffee at our Star Mart stores, and through 24/7 barista made coffee in our The Foodary stores.”
Caltex customers can pull in, fill up and enjoy a high-quality coffee at 548 Star Mart stores and 64 The Foodary stores nationally.
*Research conducted independently on behalf of Caltex in August 2019 across a national sample of 308 Australians.
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About Caltex Australia
A proud and iconic Australian company, Caltex [ASX:CTX] has grown to become the nation’s leading transport fuel supplier, with a network of approximately 1,900 company-owned or affiliated sites. Caltex aims to be the market leader in complex supply chains and the evolving convenience marketplace by delivering the fuel and other everyday needs of its diverse customers through its networks. Caltex has safely and reliably fuelled the needs of Australian motorists and businesses since 1900. It operates as a refiner, importer and marketer of fuels and lubricants. Follow us on LinkedIn, Twitter and Facebook, and for more information visit www.caltex.com.au